got this from the Alamat ML, thanks to Budj for the link
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http://homepage.mac.com/jdalisay/blog/MyBlog.html
(an excerpt)
A work titled Ang Kagilagilalas na Pakikipagsapalaran ni Zsazsa Zaturnnah (The Amazing Adventures of Zsazsa
Zaturnnah) deserves special mention, because of its runaway success in several versions—first, as a comic
book by the artist Carlo Vergara in 2002, then a stage musical in 2006, and finally as a movie in 2006.
Before the musical even opened, all 16 shows had been sold out—an unprecedented feat in Philippine theater.
All three versions—comic book, musical, and movie—won critical acclaim. The lesson here? Update and adapt
material for new times, themes, and audiences.
Zsazsa Zaturnnah is also unusual in that it was one of the relatively few cases where a work that had
succeeded in print moved on to the stage and then to the movies. Very few Filipino stories, novels, or
plays ever make it to the movies, with the occasional exception of popular novels serialized in the komiks
magazines. An incipient independent film industry has emerged, with many young talents drawn from art,
literature, and music, but its market, as yet, remains severely limited.
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